When businesses become slow to adapt to consumer demands, the consequence reflects heavily on the success of that business. Again, it doesnвЂ™t necessarily matter whether your business is small or large, the same experience is expected by the consumer regardless. With as much competition and variety as there is now with businesses, consumers are not willing nor required to sit around and wait for a business to get back to them. When a consumer is ready to make a buying decision, they want you as the business to be ready for them in that very moment. So what exactly has changed, and why did it change? If we consider how the very first websites looked like and compare them to how they look like today, that difference in itself is enough evidence that our digital world of marketing is constantly changing. Whether you were a large, well established business or a small mom & pop shop, as a business owner, a website was essential to having a chance against your competitors. Websites served their purpose by providing general information, such as services and hours of operation. Websites were especially necessary for businesses who wanted to generate new business by getting their name out there. The first website went live over 20 years ago, on August 6th, 1991.

When consumers want something, they want it now. Who do we have to thank for this fundamental change in the ways we communicate with each other? Well, thatвЂ™s easy вЂ“ two day shipping and convenient one swipe to purchase actions. Times have changed, and the way consumers choose to interact with businesses is completely in their hands вЂ“ they get to choose how and when they are ready to communicate.

The days of bulky phone books and wall mounted phones are long over. When we consider the way we used to communicate with businesses, and compare it to how we communicate with them today, the two actions can be said to be completely foreign to each other.

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